More of the Coque

After finding that old board the other day, I had to look around for more examples of this old surf clothing brand. Here is an early 90s scan from a magazine ad (the final issue of Bodyboarding no less). Perhaps this was a last attempt to save the brand in the post-dayglo, MCD, surf fashion backlash. By this time, I was probably wearing ripped jeans and a pendelton shirt to the beach.

Le Coque du Surf ...

Le Coque Du Surf. Go back to 1986. For a few summers, it was a bigger brand on the east coast than OP. Polos, baggies, moccasins, sunglass straps and man bags. All could be had with this embroidered Coque. You wouldn't think of coming down the boardwalk at Coast Guard Beach without a Coque polo and Vuarnets.

I recently ran across this old ride in the rafters. It has to be one of the few east coast t-band logs made in the 80s.